Business Development & Strategy

Business Development Training 


Good business development requires a great strategy and Business Development Training give you all the help you need to be a massive success.


Do you truly understand how business development works, who is your ideal client and what message you need to be telling them. Then, where and how to focus your effort? If your answer is no, or maybe, or I’m not sure, then I can help.




Being an effective business developer requires a healthy mix of confidence, skill and mindset. Skills that compliment and develop your natural potential. At all stages of a professional career the challenges get bigger and bigger, from first day fresh from university, to the first day of retirement.


This advanced course is run as a workshop with facilitated learning, helping you to first understand your business message, who to tell that message to, and then put together a sensible and long term strategy.


Who is Business Development Training for?


This course is for anyone looking to develop their business development skills and build the confidence to win more business. It is appropriate for all levels of experience and can be tailored to your requirements.


I had the pleasure of participating in Recruitment training by James and it was a great experience! James is very down-to-earth and approachable. I loved his inclusive way of sharing knowledge with us. Highly recommended


 Rita Simonavičiūtė, Consultant –  Alliance for Recruitment, Lithuania 


Practical Outcomes


You will leave the course with a comprehensive and strategic understanding of the principles and techniques of effective business development. You will be able to build long term working relationships with your clients, whilst improving conversion rates.


You will learn:


  • The fundamentals of business development and the importance of know, like and trust
  • Establishing rapport and building trust
  • Using an impactive and referable business message
  • Understanding why Clients should use you
  • Identifying your ideal target client and target market
  • Building an effective business development action strategy
  • Differentiation and being rememberable
  • Online and Offline convergent strategies
  • Approaching potential Clients and being introduced
  • Running effective Client meetings
  • Building authority and reputation


“Our research and sales groups recently participated in James’ business development training program. It was really fantastic, comprehensive and personally beneficial for my goals in sales around building long-term client relationships – I can’t wait to start applying what I learned! James speaks with authority on his topics and runs a tight ship as he presents. He kept our rowdy group in order and we all had nothing but great things to say about his recommendations. Could not have enjoyed it more!.”


Kathryn Bonn, Consultant – 6 Group, Houston USA


“WPR used James for some targeted training with our consultants and we were really impressed with the results. James is easy to get on with, highly professional, and conducts the training sessions in an informative and enjoyable manner. Many thanks.”


James Pepe, Co-Founder and Executive Director – WPR


Contact me


Please do get in touch to chat through your requirements. You can email me at,
or call me on + 44 (0) 7736 831151.


I look forward to speaking soon,


Advanced Business Development Training